Privacy Policy

Last updated: 30 April 2025

1. Introduction

AM2PM Innovations Ltd, trading as AM2PM Travel ("we", "us", "our"), is committed to protecting and respecting your privacy. This policy explains how we collect, use, disclose, and safeguard your personal information when you use our services, visit our website, or interact with us in any other way.

We are the data controller responsible for your personal data. Our registered office is: AM2PM Innovations Ltd, 44 Bath Hill, Keynsham, Bristol BS31 1HG. Our trading name is AM2PM Travel.

2. Information We Collect About You

• Identity Data: first name, last name, title.
• Contact Data: billing address, pickup and drop-off locations, email address, and telephone numbers.
• Booking Data: journey dates, times, locations, passenger numbers, luggage requirements, and preferences.
• Financial Data: payment details (processed via third-party providers).
• Technical Data: IP address, browser type, device data (if applicable).
• Usage Data: information about how you use our website or services.
• Communication Data: emails, phone calls, and messages.
• Location Data: vehicle GPS data and operational tracking.
• Special Category Data: health or disability information provided with explicit consent.
• Children's Data: limited data necessary for bookings involving children.

3. How We Collect Your Information

• Direct interactions via phone, email, forms, or bookings
• Automated technologies (if applicable)
• Third-party booking platforms and service providers
• Vehicle GPS and operational systems

4. How We Use Your Information (Legal Basis)

• To perform a contract
• For legitimate business interests
• To comply with legal obligations
• Where consent has been given

5. Sharing Your Information

We may share your personal data with drivers, employees, contractors, service providers, professional advisers, regulators, and authorities where required. We never sell your personal data.

6. Data Security

We use appropriate technical and organisational measures including secure servers, access controls, staff training, and breach response procedures.

7. Data Retention

Personal data is retained only as long as necessary for legal, regulatory, insurance, and operational requirements. Financial records may be retained for up to six years.

8. Your Data Protection Rights

• Right of access
• Right to rectification
• Right to erasure
• Right to restrict processing
• Right to data portability
• Right to object
• Right to withdraw consent

9. Children's Privacy

We take special care with children's data and require parental or guardian consent where applicable.

10. International Data Transfers

We generally do not transfer personal data outside the UK or EEA. If required, appropriate safeguards will be applied.

11. Cookies & Analytics

Our website uses Google Analytics 4 (GA4) to understand how the site is used and to improve it. Analytics cookies are off by default and are only set if you choose "Accept analytics" on the cookie banner shown on your first visit. If you reject analytics, the website works normally without them, and no analytics cookies are set.

Where analytics are accepted, data is collected with IP anonymisation enabled. You can change or withdraw your choice at any time using the "Cookie choices" link in the footer of every page, or through your browser settings.

12. Changes to This Policy

We keep this policy under review and will update it as necessary.

13. How to Contact Us

Email: booking@am2pm.travel
Post: Data Protection Enquiry, AM2PM Innovations Ltd, 44 Bath Hill, Keynsham, Bristol BS31 1HG

14. Complaints

You have the right to complain to the Information Commissioner's Office (ICO). We encourage contacting us first so we can address concerns directly.